It all started when our founder got a new Fender Stratocaster. He wanted a cool bag for it and when he couldn't find what he was looking for, he decided to make his own.At first the idea was to make cool guitar bags. But that wasn't good enough. So he slept on it until one night at 2:00am the idea of interchangeable "faces" popped into his head. And that changed everything.The entire front panel ("face") of each bag is easily interchangeable in seconds, and beautifully printed using the latest in dye sublimation technology. Simply pull one face off and put another face on. Get one bag and you can switch the face, and your style, anytime you want.Next, we added two backpack lines… a standard sized backpack for older kids and adults, and a smaller backpack for juniors and smaller bodies. More cool products are in the hopper.BOLDFACE bags are top quality – there is absolutely no reason to compromise quality for style. You won't be disappointed. That's a guarantee.Our prime directive at BOLDFACE is to enable our customers to express themselves with our custom printed one-of-a-kind premium bags. Our daily "why" is to bring little smiles to our customers in the midst of their busy lives. Our bigger "why" is to support charities for children because that is what really touches our hearts.We make all of the faces at our shop in Redondo Beach, California, a short skateboard to the beach. Our shop includes a dye sublimation system, guitars, industrial sewing machines, skateboards, cutting tables, a really loud stereo system, PCs, Macs, a coffee machine, a BBQ grill, a refrigerator filled with cold drinks, and our kids running around on weekends… they love working in the shop and are the creative directors and test engineers for the junior products.So if you are in the neighborhood, please stop on by for a cup of coffee or a cool beverage. And we'll make you a custom bag while we visit.Get one bag and we'll give you endless possibilities.