Breakthrough, Inc. dramatically improves the sales effectiveness and results of technology companies involved in complex business-to-business selling. We have worked with industry leaders, such as HP, Cisco Siemens, Philips, Alliance Imaging, Synopsys, Mentor Graphics, Adobe and rapidly-growing companies such as NetSuite, Zeus Technology, Exodus Communications, ADAC Laboratories, Acuson and Zonare.We help them hit the "Sales and Marketing bulls-eye" - and succeed in: • Achieving aggressive targets,• Launching new products,• Expanding into new markets, • Responding to a major industry/market shift• Winning market share in competitive markets. We do this via our Buyer-Focused Approach.1. Aligning all efforts on a clear target market2. Designing your sales process based on how your buyers buy3. Training the sales and marketing teams on Buyer-Focused sales methods4. Providing selling tools to optimize Human and Online buyer/seller interactionThis significantly improves the return on Sales and Marketing efforts.