Rashika Rampersad
Senior User Experience Designer at Immersion Group - Rosebank, Gauteng, South Africa
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Johannesburg,Gauteng,South Africa
Immersion Group
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We're a global team of experience design experts uncovering human insights to help you deliver memorable experiences. By understanding your audience and how they interact with you, we design and deliver on engaging experiences that enable improved customer retention, and increased repeat and new customers.We give a voice to the customer; surfacing challenges and pain points, enhancing their engagement with your brand, and creating memorable experiences.We look at every touch point, every interaction with the brand from the customer and employee point of view. With this outside-in approach, we're able to deliver on rich experiences aligned to your organisational objectives.Human-Centred Experience Design is crucial to business in enhancing and improving on critical customer experiences that are negatively impacting the organisation.