The Raro Concept finds its roots in the narrow streets of Chandni chowk, where our founding father created Nazaakat - a landmark textile company that transformed the way the classic salwar suit was made & sold. From there, in 1987, we never looked back. Textiles, unstitched & today ready to wear, we do it all, & we did not lose track of our one thing - To change the way people buy & wear clothes in India, and around the world.