ANITRA facilitates trade of certified animals through an online Platform providing an easy, modern, scientific, fair price & ‘ At you door step' trading alternative to the livestock assets of farmers. Also facilitates support services related to health, nutrition, logistics & asset finance. A unique business model beneficial to all the stakeholders in the value chain with best animal welfare practices including in Handling & Transport of the animals. ANITRA Mission: "To optimize the value chain of livestock for the benefit of all the stakeholders with bias towards Farmers"