Rawad Choucair's Colleagues at Byblos
Rawad Choucair's Contact Details
Lebanon
Byblos
Rawad Choucair's Company Details
Happy-go-lucky, ironic, exuberant: that's Byblos attitude when it starts in the early Seventies.Right from the beginning, the brand defines a relaxed, cool, cross kind of fashion. And thanks to the then-upcoming designer Gianni Versace working as creative director, Byblos develops its young, easy and colourful DNA. Byblos significantly grows through the 1980's and 90's, while facing some company arrangements, until April 2018 when a significant change takes place.Byblos srl is the new company overseeing the whole business, with the Creative Director Manuel Facchini also performing as Sole Director.With Byblos SS 2019 fashion show a new era starts. Byblos roots, energy, and freedom mix with today's trends to expand worldwide.Repositioning the brand in the contemporary segment is the key to attract Byblos consumers, looking for sophisticated, up to date items. The attitude is sexy, ironic, cool and unexpected, mixing a rock mood and sporty touches. By Byblos is a diffusion line made for young customers looking for easy to wear products, always with a special touch. This young oriented collection perfectly embodies Byblos aesthetic, with some ongoing elements such as the highly recognisable Lime colour.Womanswear, menswear, shoes and accessories are fully developed in both lines.