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Pasture for Life

N/A, N/A, UK • Not Available Employees
Construction Supplies

The Pasture-Fed Livestock Association (PFLA) is a leading organisation in the British Isles championing the regenerative role of ruminant animals (cattle, sheep, goats etc) and the grazed pastures and habitats they evolved alongside. In doing so, the PFLA plays a central role in the debate around what constitutes a sustainable food and farming system in a net zero world. Specifically, the PFLA promotes the benefits of raising these animals wholly from pasture – demonstrating that this brings the maximum positive impact in the areas of ecological, animal and human health – and has developed farming standards that underpin the Pasture for Life certification.The PFLA has three pillars of work:Culture - spreading awareness of the benefits of 100% pasture-fed farming systems through knowledge exchange, education, communications and eventsCertification - providing a set of standards that act as a benchmark and developing market mechanisms so that there is a market for certified productsCollaboration - working with academics to build the evidence for pasture-fed farming systems, policy-makers to develop a supportive legislative framework and partner organisations to deliver financial and other forms of support We deliver this work through a central team and growing network of regional groups, bringing together our network of farmers, butchers, retailers, academics, vets and other food & farming professionals to create practical change on the ground.