Marie Stopes Uganda(MSU) practices a total market approach by providing free services to the rural poor, at subsidy to the peri-urban and through user fees to urban and middle income clients. MSU is significantly contributing to the contraceptive prevalence rate in Uganda through various channels including; 29 Mobile clinical outreach teams, 400 socially franchised clinics under the BlueStar Healthcare Network, 15 Static Centers, 2,000 Village Health Teams and 75 Dedicated FP/RH service providers at select public facilities. MSU also reaches the urban poor through 4 mini-outreach teams on tri-cycle vehicles to provide HIV/SRH services to most-at-risk populations and young people affected by HIV.MSU has Uganda's longest running social marketing program of health products such as Life Guard condoms and Misoclear, the MSU brand of Misoprostol used to prevent post-partum hemorrhage. We have also implemented demand side financing through a voucher scheme since 2004 to provide equity of quality services by targeting the most marginalised. MSU operates a toll-free SRH Hotline across the country to provide more personalised information and services in 16 languages of Uganda.