Ideas91 : The Distribution arm deals in consumer electronics and home appliances. This business Unit started with disributing India's number one brand (BAJAJ) all across Middle East and Africa. (from 2009-2013). The organization Aims to have the largest distribution channel for home products across Middle east and africa. The organization has launched AARDEE a brand from Germany in the Middle east and african markets in December 2013, and the brand is being recognized for its stand on health and safety. The brand is synonymous with Healthy and safe living, The organization is also Distributing Kenwood MDA in and is also the distributor for Kelvinator brand of small appliances and Frigidaire range of Kitchen products (cookware ; etc) across numerous countries in the region This business unit aims to be present across 100 countries with at least 50 % of retail touch points in each country having the products from Ideas 91.Ideas91 has also been a pioneer in the online E-commerce space which has morphed into one of the largest provider of solutions to organizations in the Online space, by providing a one stop shop for loyalty redemptions. Our procurement consultancy Unit make us the suppliers to Global organizations for products from Far East and the Indian sub continent, These products include all kinds of Consumer Electronics,Home Appliances, as well as Commodities; Metals and home products from furniture to cleaning products and many more. This business is growing exponentially YOY, This business unit has made Ideas91 one of the largest procurement consultants across the world and we aim to be the partner of choice for organizations across the globe by providing them with huge cost savings across their procurement cycle, We at Ideas 91 aim to be the best partner for all our stakeholders; including customers ; suppliers and employees, and we believe in being the most effective and profitable partner for all.