ZEE's Kannada Entertainment Cluster enjoys a large audience base in the South. ZEE Kannada -the GEC channel - has been welcomed with great love by the audience, thanks to incredible fiction and non-fiction concepts that are inspired by the cultural ethos of the people. Inspired by consumer stories and strong insights, the channel has emerged to become the market leader in its category. ZEE Picchar, on the other hand, is a non-stop Kannada movies channel that was launched in 2020. The 24-hour movie channel comprises a strong library of movies across genres like drama, thriller, comedy, and action. With unforgettable characters, exceptionally unique plotlines, and stories that resonate, ZEE's Kannada Entertainment Cluster has witnessed tremendous growth, year on year. The aim is to have the audience keep coming back for the ‘Hit Dinada Feeling' that the channels promise.