"The Adhoc" is an innovative advertisement related startup. We will act as the intermediary between the audience and the client. The name is coined by amalgamating two basic concepts of advertisement and the impromptu implementation of it. Hence, the term Adhoc.Almost on a daily basis we see people around us getting swarmed with information of all kinds and not actually retaining any of it. Thus, there arises an urgent need to be able to formulate a concept and strategy that allows and traces a proper path and channel to divulge the information, so that it reaches the consumer directly and is actually sustained in their memory.We at The Adhoc have come up with a well planned, tried and tested method of advertisement that is sure to catch the attention of the consumer. It is based on the basic idea that the consumer will only be able to retain something if and when they have time. Our plan and strategy is to carefully present the brand to the consumer when they are at ease and at their comfortable best.