"Math Wizards" is a start-up company created in response to a demonstrated need of students and their families for a program to support them as they work to master the times tables. Families are supported in their role as teacher, coach, cheerleader and positive role model. Students are supported as they reach their goal of mastering the times tables, with an emphasis on goal setting and attainment, self confidence, the idea that "great things take time-but it's worth it", and encouragement to"dream big".