Richard Lipkin's Contact Details

Richard Lipkin's Company Details

Diane Hayes Sales Training & Consulting

, California, United States • 1 - 10 Employees
Broadcast Media

Diane Hayes SALES TRAINING & CONSULTINGProviding sales/executive coaching, seminars, revenue generation programs and intensive "boot camps" that train teams on relationship based-solution selling.WHO WE AREWe connect the dots between sales training & revenue generation. We do revenue generation programs, sales training, coaching & consulting in the media world.We bridge the divide between traditional media sales & digital media savvy. TRAINING PHILOSOPHY Our training sessions are informative, fun and interactive. We put concepts into everyday language to help sellers really grasp the concepts. We instill confidence in media sellers and help them believe in themselves and achieve results often beyond their own expectations.They leave each session with something that will help them do their jobs better that day!!!RESULTSTop 60 MarketTurned around an 8-quarter declining sales trend, achieved monthly and quarterly TV, Business Development and Digital Budgets. Most importantly – achieved a major paradigm shift as the team transitioned from a group of order takers into a team of professionals that fought for their "fair-er" share of each buy.Top 50 MarketAfter 13 weeks, reversed the negative year over year pacing trend from previous quarters. Generated enough revenue to hit the quarterly goal and made up shortfall from previous quarters. More digital billing on the final day of training than had been booked in the previous year. Achieved a major paradigm shift as the team transitioned from digital protesters to digital/tv evangelists.Top 20 MarketAfter 6 months, despite a -6% down market, station was up over 8% which translated into +2 share points and growth of an entire market rank position. Generated over $250,000 through proactive business development efforts. Achieved a major paradigm shift as team transitioned from a group of unfocused, untrained order takers to a group of confident business development professionals.