21st Century brick-and-mortar fashion retail has become impersonal and bland. Customers are spammed with annoying coupons that clog up their inboxes and mailboxes, and the in-store experience hasn't evolved past 'how can I help you?'. We think smartphones, data analytics, iBeacons, and astrophysics hold the solution to helping fashion retailers compete with the online retailing behemoths. Taste profiles help online retail brands sell more products to their fans and target discounts personalized to their tastes. Our 'Tinderized' mobile app for shoppers, Loop, builds taste profiles by giving them swipeable coupons that are geofenced to the mall or shop they're in. With insights from our patent-pending algorithm, retailers can personalize coupons to their most loyal shoppers using our web-app for store managers, Mobius. Our ecosystem brings the high-fashion VIP experience to the mainstream.We're building:1: A coupon-distribution Mobile App downloadable for free on the App Store called Loop 2: A command-and-control CMS called Mobius to a. organize the distribution and personalization of coupons b. view relevant data analytics metrics. 3: An algorithm that displays shopper tastes for products or brands on a scale of 1 to 10 to achieve more targeted coupon distribution.