Rick McPherson's Contact Details

Rick McPherson's Company Details

University of Washington Center for Sales and Marketing Strategy

Seattle, WA, US • >10000 Employees
College/University

University of Washington's Center for Sales and Marketing Strategy links business professionals and academic researchers to collaboratively address current marketing challenges. The Center for Sales and Marketing Strategy is part of the nationally ranked Foster School of Business and its Department of Marketing and International Business. Our mission is to align important sales and marketing problems with academic research and analysis techniques to develop strategies that improve business performance, and facilitate business-academic collaboration to create and disseminate sales and marketing knowledge. The Center for Sales and Marketing Strategy provides several benefits to marketing professionals: • Stay current on marketing trends and strategies • Network with people from various industries • Gain access to current empirical research • Work with leading researchers to solve your sales and marketing problems • Connect with UW student interns to work on sales and marketing problems at your firm • Apply state-of-the-art analysis techniques to your customer data to improve business performance • Share your knowledge and expertise with others