With over 30 years' experience in the acquisition, development and sales of ‘brownfield' sites, Goldcrest has gone from strength to strength since our launch in 1982. Goldcrest Land was originally founded to take advantage of the opportunities offered by the London property market by acquiring land without planning permission. We typically target sites which are perceived to have ongoing problems, such as planning, conveyance, contamination, technical challenges, railway tunnels or squatters, all of which drives the initial purchase price down and keeps competition at bay. Our in-house architects create a dynamic partnership between commercial acumen and design to unlock the hidden value in land, transforming any site. We mainly focus on sites within the London and M25 region. The housing market in this region is continuously driven by the demands of the London market and has become the area of our greatest knowledge. With our expert and detailed understanding of the planning and construction behind every site, we can ensure the very best use of every land development opportunity. With our disciplined procedures, and huge appetite for risk management, Goldcrest has evolved to become a ‘land development enterprise', with the flexibility to react quickly to movements in the market and local planning regimes. Our competitive edge begins at auction and can be reflected in our level of preparation that takes place prior of the sale. The in-house architectural team examines every aspect of the site to ensure we are able to maximise its potential. As part of the process we undertake a high level of due diligence and we will only bid on sites for which we are confident in maximising on value and successfully obtaining planning permission. Goldcrest is passionate about developing and improving neighbourhoods for local communities and will continue to uphold a strong environmental and social responsibilities in everything we do.