VALUETo provide the highest degree of value and service by identifying and exceeding our customers' needs.SERVICETo serve every customer with a sense of warmth, friendliness, company spirit and individual pride.INTEGRITYTo maintain our integrity through our continued commitment to honest business principles.EXCELLENCETo consistently offer our community the finest level of expertise by upholding a "Tradition of Excellence."