We were founded in 2013 by Matt White. He decided to do something about improving the look and feel of his beard. After extensive research (and a lot of experimenting), Matt crafted a blend that left his beard feeling and looking great.Since our humble beginning, we've added numerous other products to keep up with the demands of our customers and offer them a well-rounded beard care arsenal. Each of our products is tested in-house before launch. You can be sure we're using our products daily just like you.Products are designed and crafted locally, packaged locally, and now available worldwide.