For over 25 years, Customer Marketing Group has been working closely with manufacturers in the consumer packaged goods industry to advise them in defining and executing strategic decisions. CMG's expertise lies in analyzing and managing the funds allocated to influencing retailer behavior, known in the industry as trade spending. Our team of Business Analyst economists and mathematicians, work alongside our experienced business leaders to assist clients in making the best possible decisions around the structure and application of trade spending, leading them to achieve a greater accuracy of results and quantifiable returns on investment.