Our team puts customer relationships first. That means ethics and honesty over price tags and sales pitches. Our commitment to delivering caring service is rooted in our founder's family values and a rich tradition of East Tennessee hospitality. As a charter member of The American Gem Society and long-time advocate of the Gemological Institute of America, Kimball's represents quality brands and provides exceptional service to all customers. We operate by the fair and ethical practices set up by the AGS, which means you can expect accuracy with every sale. Additionally, Kimball's has been a part of the Kimberley Process since its creation, helping to ensure our customers receive genuine, conflict-free diamonds. We provide value-added services to make sure you walk away with the best experience possible. Come say hello, and we'll show you what we're all about.