Flâneur was born up in the French alps, after a conversation between friends in which we realised that there wasn't any clothing brand that truly represented us. We could only find cool brands but with the same empty values. That's when we made the decision to start out not only our own brand, but lifestyle which we could share and thrill to. To do so, what better way than through clothing? Your clothing is a way to say who you are without having to speak; that's why it's important to dress in something you feel represented in.We shouldn't let ourselves be influenced by what society tells us we must do or wear. Do what you like and forget about the rest.