Launched by hip-hop artist and rapper DIVINE in 2019, Gully Gang Entertainment is an independent, entrepreneurial venture that acts as an all-encompassing entity. It will function as a record label, Gully Gang Records, that will manage and unearth desi hip-hop talent. The company will also create and run live IPs like Gully Fest and doubles up as a venture to create exclusive Gully Gang merchandise, and to produce 360-degree content for artists and brands.