Airtel Ads is a future-ready omnichannel brand engagement solution to reach and engage scaled audiences in a brand-safe and transparent environment. From tech-savvy audiences to customers in the media-dark regions, Airtel Ads ensures to give brands a 360-degree reach countrywide. Airtel has over 354 million customers across its businesses with 350 Mn+ connected customers across platforms, 200 Mn+ smartphone users all over India and 170 Mn+ highly engaged affluent digital natives across platforms. Airtel Ads empowers the brands with unique first-party consumer insights, powered by our deep data science capabilities, to meet specific business and growth needs of advertisers and publishers effectively.