KARF Mobilize and manage the research funds it also Manages the audience measurement service in Kenya. Founded In 2007 the industry through MOA, APA and MSK saw the need to form Kenya Audience Research Foundation (KARF). Some of the products are ; 1. Ready to Transition Methodology. 2. Gold Standard Media Trading Currency. 3. One Stop Shop for Audience Data 4. Industry Oversight Committee Training Opportunities through ISA