Purpose-As-A-Service Why is there today no bank whose job it is to make all of its customers seriously & sustainably wealthier? A bank competing at "self-actualization" not just "convenience/security" level. Radically democratized private banking for Joe Soap. Rinse & repeat across all industries. Everywhere you look: insipid branded charismarectomies. Crazy. Common Sense 101: Making Customers Extraordinarily Great Makes Extraordinarily Great Customers.The problem we address, both at macro & micro level, is the low-productivity paradox that has bedeviled advanced economies for decades. Our take on root cause: fundamentally unambitious, unimaginative, uninspiring, undifferentiated & ultimately unsustainable corporate objectives/kpi, missions, visions/worldviews, wealth creation/augmentation/transformation models & values/value. The underlying concepts are twisted. The resulting "strategies" are merely the lowest-common-denominator progeny of these inspirationally challenged parents. By definition, the strategy cannot be better than its objective. You see, most corporate strategies desperately need a killer strategy. Many trillions $ lost because companies are producing the right answers to the wrong questions. Digital transformation, yet customers/planet are analogue. And that's where we come in. Enter epiphany. We are Purpose-As-A-Service. Our function is to conceptually inspire, advance & enhance the purpose of any company, at every level, from Vision to Execution to Scaling. Any industry, size, country, technology stack or business model. The more the merrier. You see, OUR mission is that the human & not technological singularity prevails no matter what. Our work thus needs to generate hugely resonant network effects on steroids with max possible diversity & distribution. A race to the top, not the bottom. Inspiring the Inspiring. Starting Yesterday. Hence we only want to work with "courageous brands". Meaning you, per Tim O'Leary, "do something so