Ruben Abainza's Colleagues at Beef & Liberty
Ruben Abainza's Contact Details
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Hong Kong,Hong Kong
Beef & Liberty
Ruben Abainza's Company Details
In 2010 we acquired Shanghai's leading premium burger restaurant Gourmet Café. We spent a couple of years repositioning Gourmet Café – refocusing the menu, updating the design, re-thinking the branding and streamlining the service leading to its re-launch as Beef & Liberty in 2013. In 2014 we opened our first Beef & Liberty in Hong Kong – a second restaurant followed in 2015 and a third in 2016. Beef & Liberty is now firmly established as Hong Kong and Shanghai's leading premium hamburger restaurant as recognised by SCMP and That's Shanghai. For three consecutive years we have been the only hamburger restaurant in Hong Kong to be recommended by the Michelin Guide. Our longer term goal is to make Beef & Liberty one of the most loved hamburger restaurants in the world. Beef & Liberty is not a burger joint. We are a buzzy, full service restaurant that happens to specialise in hamburgers. We are weirdly fascinated by the hamburger and on a mission to serve our guests the best hamburger they have ever eaten. Our restaurants are fun, glamorous, art-filled and vibrant places. Our play list is an eclectic romp through four decades of musical history - some obscure and others instantly recognizable. Food is our focus and hamburgers are our USP - juicy, smoky, rich and beefy - grass fed beef served pink in a warm custom made bun. Our drinks range from local craft beers to prohibition era cocktails and biodynamic wines all bound together by our desire to work with small scale producers who share our values.