Ruby Ili's Contact Details

Ruby Ili's Company Details

ESP Collective

Fresno, California, United States • 3 Employees
Design

We study people and their worlds. A world from an anthropological perspective is a deep and specific understanding and practice of a cultural concept that a group shares. The cooking world for a group could carry a belief that only spicy food is "authentic"; This world contains it's own right and wrongs, practices, rituals, relations, normative values, places, all inscribed with meaning, roles, and specific stories or narratives that are kept up. From choosing the right seasonings, what gets served to the children, to when to cook what at what time. What is important about a world, is that it is a practice making it dynamic with the ability to change over time. As social scientists we unpack and analyse the structures and processes of these worlds for our clients. By understanding people and their worlds, you can make market specific products and brand your company in a way that is sensitive to these worlds you are doing business in. Helping businesses resonate through deep human understanding.