Zeffo helps millennials invest their pocket change in mutual funds. With zero effort.Say you order a pizza from Domino's for ₹270. Our smart algorithm will round up your purchase to ₹300 and invest the extra ₹30 in a mutual fund. Take an Uber ride for ₹190, and invest ₹10.It's a unique concept that's fun, easy, and more importantly — completely effortless. We call it 'Round-ups'.