BusinessFindmeashoe has built a "virtual fitting" system for footwear retail that can replace industry's 150 years old "size scale". Using the system, Shoppers can find the best fitting pair for their feet with a click of a button. The technology enables online retailers to cut down size related returns by up to 70% and capture retail market share beyond 20%. How does "virtual fitting" work?Shoppers register for virtual fitting service by taking 3 pictures of their feet using the mobile app. Once registered, shoppers get personalized fit recommendation for all the supported footwear models at partner e-commerce sites. Findmeashoe's proprietary algorithm uses 6 different parameters (unlike 1 or 2 in size scale) from shoe's 3D model and foot 2D images to provide accurate fit recommendation.TeamFindmeashoe was founded by seasoned multi-disciplinary team with expertise in computer vision, product design, and business. One of the founders is a serial entrepreneur with two successful exits. The company's active advisory board has three senior phds including a valley entrepreneur. Founding team has engineering, business and design degrees from IITs, Stanford, IIM-A, and Domus Academy (Italy). Accolades• Selected as one of country's Top-5 start-ups for investment by 300+ Angel & Early stage investors in Lets Ignite 2016 event• Invited by NASSCOM to participate in a India start-up showcase event in Silicon Valley (Innotrek 2016)• Graduate of Target Accelerator Program 2015. Media Coverage• Vccircle.com, "Findmeashoe, OS Labs raise investments from Ventureast's new tech fund", 05 October 2016• Economic Times, Front Page Headline, "Startups like Findmeashoe.com developing technologies for e-tailers", 13 April 2015• The Mint, Transformational Ideas Section, "Using Virtual Reality, AI to entice online users", 31 August 2015• The Business Line, Entrepreneurs section, "Three on a Sole Searching mission", 20 April 2015