Russell Banker's Colleagues at WHP Global
Russell Banker's Contact Details
646-518-8402
New York, New York, United States
WHP Global
Russell Banker's Company Details
Owners and Brand managers of $4 billion in global retail sales with plans to deploy significant capital into acquiring more brands in the future.We see the volatile transformation of the retail landscape as a golden opportunity to invest in valuable brands and help reposition their business models for the future of retail. While others have concluded that brands are no longer important, we believe they are not only important today, but critical for the future.With this in mind, we acquire global consumer brands, that often have legacy character traits. We then help reposition those brands to high-growth distribution channels and global digital commerce platforms, and introduce new product categories that are relevant to today's consumer.By focusing on delivering branded product people want in the places where they like to shop, we believe brands are able to unlock their full monetization potential on a global scale.