The theme of this year's festival is: "Conserving our water towers through culture." The theme is beingchampioned alongside other issues like:-1. Enhancing unity and embracing diversity through national integration.2. Promoting the Agikuyu culture and heritage.3. Discouraging retrogressive culture and primitive traditions.4. Promoting our unique Kirinyaga dialect as an independent speech community.5. Sensitisation against drug and substance abuse.6. Promotion of the county as a one-stop tourism destination.