We enable sales reps to win more deals with disruptive, challenger marketing, compelling their customers and channel partners to re-examine how they do things and consider new alternativesWhy Clients Choose UsUnlike all other B2B sales and marketing consultants, we've been on the front lines developing new sources of revenue and expanding existing channels for emerging growth companies, established firms launching new strategic initiatives and companies working through corporate renewal and board-directed turnarounds.As we say, we've been in your shoes.We've led the launch of more than 40 emerging growth companies, new products and initiatives on modest (or meager) budgets, where our roles have spanned marketing, sales and business development. We've built sales and marketing departments from the ground up, run corporate marketing, authored and delivered custom sales training programs, managed channel programs and created many powerful, yet simple, selling tools.