History Lobster Marketing Group (Formerly PCOcentral) was created by Matt Nixon, CEO of American Pest; Marc Dykstra, CEO of EnviroPest; and former PCOcentral President, Wes Hamel. The goal was to help other pest control companies with the marketing challenges we face such as the lack of quality and understanding of our industry, and the rapidly changing online world. The successful concept of pooling resources and knowledge together has allowed the entire Lobster Marketing group to become an extension of your marketing team. Philosophy Our philosophy is to provide outstanding service within our partner program to share ideas, collateral and SEO knowledge as a collaborative effort to grow each companies individual success. Our unique knowledge of the industry and the services we provide are shared and applied to help achieve optimal success for each company we work with.