As its name suggests, WORKshop is simultaneously focused on "work" (working, making work, objects that work) and "shop" (shopping, retail shop). In the broadest sense, it is a research center and laboratory. It can also be understood as an incubator for the development of ideas and prototypes intended for production and for commercial distribution in both local and international markets. Initially WORKshop concentrates on the conceptualizing, designing, and testing of various lifestyle products, drawing inspiration from the simplicity, elegance, and refinement of the Chinese Ming period. WORKshop explores materials, material sourcing, new technologies, and potential manufacturing processes and locations in order to maximize product quality and marketing potential.