Continuous deployment and increased competition are rapidly changing how software is bought and sold. Customers have more options and more choice: deals start smaller and only grow as customers use and see value from the product. In this world, success is an output of product and go-to-market teams working hand-in-hand to develop and drive adoption of features.Zipper is how product, marketing, and customer-facing teams work together to deliver incredible customer experiences.There's no single tool Zipper replaces - it's a layer above project management that streamlines work haphazardly happening over documents, spreadsheets, emails, and chat messages today.