Retiree Health Choices, Inc. is a technology company revolutionizing the way people select and purchase Medicare insurance plans. The Chicago based company was founded in 2010 by a group of health insurance professionals familiar with the burgeoning Medicare market. Knowing the complexity of the sector and the confusion surrounding Medicare decisions, the privately held company began developing online products and services to meet growing consumer demand for better selection and purchase tools. RHC's vision is to create a world where Medicare decisions are easy.