Beti.Beta is a radical think tank working in the space of culture, systems, and futures to create solutions that empower future generations. We bridge the value gap from the now to the next; collaborating with companies and changemakers across various industries to identify problems, explore new opportunities, and cultivate sustainable impact.We created this company because we believe that to be human, is to be radical. Our ethos is that the future of innovation lies in the intersection of curiosity and complexity tinged with humour, reflection, and empathy. Our vision is to create innovative cultural solutions that shape the collective future by focusing on product, people, profit and purpose to empower conversations, companies, and communities.