AiB was originally conceived back in 2010 by Samantha Golden when she was in grad school. Her dream was, and is, to learn how to create beautiful jewelry that conveys how she sees the world. In the study of alchemy, arsenic represents transformation, both in the physical and spiritual sense. And as a born-and-bred New Yorker, Sam has a special love for Rhapsody in Blue by Gershwin, a song that brings the energy of the city to life. 11 years later and with her husband, Ian Krasser, they are now working together to learn how to put Sam's story out into the world with beautiful gems and designs. They believe that jewelry represents moments, chapters, celebrations and tragedies. They want to share their story and maybe become a small part of yours.