The world's largest fragrance, incense, and prayer/puja essentials brand for over 72 years. We have spent three generations in creating and perfecting the art of fragrance and incense manufacturing. The scent of our incense reaches over 65 countries. An Indian brand with a truly global reach and following. Since 1948, we have pioneered pathbreaking industry innovations in fragrances, packaging, and marketing. Today, we have a rich curation of over 500 unique fragrances, a robust distribution network, and a one-stop online destination for fragrances and prayer essentials – www.cycle.inAs a company deeply rooted in Indian tradition and culture, we have always strived to make prayer and tradition relevant to the modern generation. A deep-rooted respect for nature forms the core of everything we do. Our fragrances and products are inspired by nature, using natural ingredients, and manufactured with a zero-carbon footprint. We are India's first certified Carbon Neutral Manufacturer of incense and air-care products. With our expansive product range, offerings, and innovations in manufacturing, we aim to reach every household around the world with the promise of quality, trust, and purity.