Our vision is to enable and encourage the conversion of African contnt into electronic format and the sebsequent hosting of such information online. We aim to make African content, developed by Africans, available for Africans (and the rest of the world) online, at no cost to the provider of that content. Our Mission is to enable the achievement of a standardof no less than 50% of all players, in every Zimbabwean industry (and then the rest of Africa) represented online by a website. We see the inclusion of adequate levels of African content online as the catalyst that will make it necessary for all Zimbabweans to seek access to the internet, and that will see corporates investing in making that access possible.