Sandra Roderick's Colleagues at Know The Glow
Sandra Roderick's Contact Details
["8003337680"]
Los Angeles,California,United States
Know The Glow
Sandra Roderick's Company Details
"Know the Glow' Campaign Aims to Stop Deadly Eye Disease in Children by Educating ParentsA mother's photograph becomes a journey to support doctor's efforts to detect and treat eye diseases earlier.A glow in six-year old Benjamin Webber's eye that appeared periodically in family photographs and was mistaken as a freckle, could have led to a lifetime of blindness. Fortunately for Megan Webber, she discovered that this glow could be a sign of a deadly eye disease. With help from the doctors in The Vision Center at Children's Hospital Los Angeles, Benjamin was diagnosed and treated early enough to save his sight."I discovered my son had blinding eye disease by accident"When Webber realized Benjamin's life could have been in jeopardy had no one caught the glow in his eye, she was inspired to join forces with The Vision Center at Children's Hospital Los Angeles to launch, ‘Know About the Glow,' a campaign to share an educational message with other parents around the world – that a golden glow reflected back from a child's eye in a flash photograph can be an indicator of eye disease or cancer. This viral campaign is taking the lead in promoting early detection and treatment of preventable blinding diseases like retinoblastoma, Coats' Disease, Norrie's Disease, and many other devastating, yet common, eye conditions"Critical and life-threatening eye diseases can be missed by a child's pediatrician because the glow isn't always apparent in the exam room. Parents will often notice a white or golden glow in a dimly lit room or by a photograph where the pupil is larger and dilated," said Thomas C. Lee, MD, director of the Retina Institute in The Vision Center at Children's Hospital Los Angeles. "Mrs. Webber's willingness to spread the ‘Know About the Glow' message to the community is beyond our expectations, and we are truly honored to work with her to save the lives and sight of children."