Sanmitra Nagaraj's Contact Details

Sanmitra Nagaraj's Company Details

Tercept

Irvine, California, United States • 11 - 50 Employees
Internet

Tercept helps marquee publishers like InMobi, 1XL, Futbol Sites/Playmaker, Carousell, MediaForce, 1Weather, Times Internet - Gaana, SonyLIV, Carousell & Datawrkz with use cases around analytics & optimization to help them manage & boost their ad-revenues.Tercept's Capabilities –1. Tercept can track, ingest & crunch several terabytes of data for every publisher powering insights at the intersection of USERs X URLs X BIDs2. Tercept's ML algorithms score every individual user & ad request against 30+ behavioral & contextual variables to predict metrics like User Quality, CTR, Viewability, Conversion Rate, etc3. Tercept powers several user-level use-cases across the publishers' direct & programmatic businessesUse Cases –1. Unified Analytics: Automatic aggregation of all monetization data, analytics data and marketing data through 100s of API integrations into a single dashboard with powerful visualization & charting capabilities. Analytics teams can setup data transformations & create custom reports that combine/map data across data sources. Key features are: 1.1 Automated granular programmatic reporting 1.2 Third party ad-server discrepancy tracking (1P-3P) reports: for direct campaigns as well as tag-based indirect inventory partnerships.1.3 Comprehensive monitoring & alerting (across every partner, every dimension, every metric)1.4 Accurate Ad-Revenue Attribution to traffic/app-install acquisition campaigns, partnerships, push notifications & other marketing activities.2. Performance Optimization: Algorithm driven automated optimization of direct campaigns (programmatic guaranteed deals, standard priority campaigns, brand buys) using 30+ variables delivering exceptional performance (CTR Prediction, Viewability Prediction, etc) on campaign goals.