The Sign Research Foundation (SRF) is a non-profit research & education foundation which issues grants to academics and experts to develop timely research on the social, economic and aesthetic benefits of signage and other visual communication elements. The Foundation empowers communities by supplying academic research on vibrant and effective sign strategies, systems, and codes. We facilitate dialogue with architects, urban planners, developers, code officials, business owners, and designers to create more navigable cities, thriving businesses, safer public spaces, and strong urban identities. SRF brings education to sign users and to those who interact with sign users, including advertising agencies, lenders, appraisers, attorneys, regulators, franchisers and small businesses.