Sara Schwarcz's Contact Details

Sara Schwarcz's Company Details

Full-service marketing, advertising, public relations, and reputation management firm with international capabilities.\\Unlike most agencies, who see PR only as a vehicle for generating publicity, Global Communication Works views it as a function to be integrated with corporate branding, marketing and image activities. Our position is this: If it doesn't help grow market share, generate traffic, boost shareholder confidence or contribute in some meaningful way to the corporate or organizational mission, it's just noise. In a world where consumers are hit with thousands of competing commercial messages a day, merely getting a headline – which is the staple of traditional PR firms – just isn't good enough anymore.\ \We accomplish this in a number of ways. To begin with, our people understand the media. Staff members have served as network producers and television reporters. They've also been published in prominent magazines across the globe. We've won national and international honors for marketing. We've worked as PR directors in multi-national companies and that blend of skill has produced a strategic communication team that not only understands news and how to get it and write it, but also marketing professionals who know how to sell a product, an image or a corporate position.