The Automotive Hall of Fame has been celebrating outstanding automotive achievement for 75 years. To mark this milestone anniversary in 2014 and to secure its future as a viable and relevant institution, we will implement an ambitious project to support the launch of a virtual Automotive Hall of Fame. Our efforts will transform the organization from one that is primarily a static, Detroit museum to one that offers dynamic, automotive-related stories accessible to anyone in the world. By doing so, the Automotive Hall of Fame will succeed in broadening its mission of honoring and promoting the men and women working in the worldwide automotive industry.