Ayoklik (PT. Ayoklik Indonesia) is the company developing and running Urbanesia.com an online city directory platform. Urbanesia was created to help people find products and services around them based on others recommendation. The directory comprised of business in categories ranging from restaurants, entertainment, beauty, shopping, home & living, health & medical to B2B businesses. in Jakarta alone 220,000 businesses have been listed. Ayoklik's ambition is for Urbanesia to be number one business and event directory for all the cities in Indonesia. Ayoklik differentiates Urbanesia from other online city directories by creating a reward point system called UrPoint. Users get UrPoint for sharing their city experience through reviews and pictures or informing the community of upcoming deals and events around them. They can redeem UrPoints with vouchers and merchandise provided by participating merchant.