Sarah McGraw's Contact Details

Sarah McGraw's Company Details

MNW Consulting Group, LLC

N/A, N/A, US • 5 - 9 Employees
Market Research

Over 30 years of combined experience in qualitative research, offering in-depth research on patient outcomes, consumer views, and community needs for health, pharmaceutical, and public organizations. We collaborate actively with our clients through each step of the process to integrate their perspective and ensure attention to their needs. Our aim is to design studies uniquely tailored to each client.Our Approach: Careful consideration of our clients' goals: We listen carefully to our clients to thoroughly understand their project goals.Generative process: We seek to guide clients toward novel insights into their research topic by synthesizing complex qualitative data.Thoughtful approach to focus research questions: We approach each project thoughtfully to help our clients hone their research questions. Clear and specific research questions are critical to choosing a study design that will result in accurate and useful information. Multi-faceted strategy: We draw upon a broad range of data collection methods selecting the most appropriate to answer a client's research question. We use methods such as individual interviews, focus groups, abstraction from secondary data sources such as reports or records, and literature reviews. In-depth Analyses: We employ a variety of analytic techniques including content analysis, thematic analysis, and mixed methods to ensure high-quality and insightful results. Transparency: We systematically document our study procedures to ensure a transparent process.Accuracy of research findings: We are careful about our interpretation of the study results so that we can accurately represent the findings. Understanding the social context: We think expansively, by incorporating our understanding of the social context of the study population. This affords more nuanced insights into the research findings