Threads of Peru is a non-profit organization that connects the world to handmade textiles of Peru, helping to preserve ancient craft techniques and empower indigenous artisans.Threads of Peru works to alleviate poverty and revitalize cultural traditions in rural indigenous communities.By marketing the work produced by weavers in these communities, Threads of Peru is providing an opportunity for women to earn an income, while continuing to live a traditional lifestyle. International development studies show that when women receive their own income, the health and well-being of their children improves at a much faster rate than when men have sole control of the family's income.Threads of Peru aims to educate the public on the value of the Quechua weaving tradition through the website, blog and other social media networks, as well as market the weavers' work globally.Furthermore, Threads of Peru's work is helping to restore pride in the Quechua culture, helping to create inroads towards a truly equitable and inclusive society in Peru, a place where about 70% of the population is indigenous, and yet continues to suffer discrimination and economic barriers, especially in rural areas.