Pain management is a fundamental human right and it represents a human right violation not to treat pain (Declaration of Montréal 2010). The largest categories of children's hospital fears (57%) are associated with pain 10X Immersive helps children/patients to have less painful, anxiety-free pediatric procedures using personalized most immersive Virtual Reality based content.With our system, kids are part of a VR-based fantasy world, where scenarios' content is changing in real-time using biofeedback, child preferences data. Unique ML algorithm enables fast personalized relaxing techniques, for every patient.Having a winning team with Engineers, H-index Psychologist-Scientist we offer breakthrough approaches in pain management.