His personal search for better health led Sergey to start his own company with the goal of helping others achieve a pain-free life. As a former athlete, Sergey found himself waking up every day in a great deal of pain. He would have shooting pain in his left shoulder and a lower back that was constantly aching. Sergey could not turn his head very well either, but thought it was just a normal part of aging. His arms sometimes fell asleep, so too did his legs if he sat down for too long. In addition to all of these issues, Sergey suffered a separated shoulder when his old boss at a Thai massage studio tried to perform a new technique on him while he was a student. As you can see, Sergey and pain were well acquainted. That all began to change when Sergey was in the latter stages of his massage therapy program at Makami College. Sergey had already decided to focus on the therapeutic and rehabilitative aspects of massage therapy, so he was excited when renowned Orthopedic Massage Therapist James Waslaski was set to give a seminar on the discipline. Still suffering from his separated shoulder, Sergey tried to have Mr. Waslaski look at it right away. Instead, the world-renowned therapist preached patience and assured Sergey his shoulder would be perfectly fine by the end of the seminar. Initially Sergey was quite skeptical of Mr. Waslaski's statement, but after a minute or so his skepticism dissipated. When Mr. Waslaski later asked for someone who was suffering from shoulder pain to act as a volunteer, Sergey nearly leapt out of his chair and was on stage within a matter of seconds. About an hour after receiving the treatment from Mr. Waslaski, Sergey was pain-free.That experience motivated Sergey to help other people to get rid off their pain.